CASES
PRODUKTLAUNCH
WARSTEINER 0,0%
WENIGER SCHWATZEN.
MEHR SCHWITZEN.
In 2021 hat Warsteiner ein alkoholfreies, isotonisches Bier auf den Markt gebracht. Mit der neuen Kampagne haben wir sportliche Menschen mit einem großen Ernährungsbewusstein angesprochen und Warsteiner 0,0% als einen reinen Durstlöscher positioniert.
Look | layout | shooting | post
PACKSHOT-MOTIVE
Die Packshots folgen der Ästhetik großer Sportmarken. Eisnebel, zweifarbiges Licht und fliegende Tropfen erzeugen Dynamik und Erfrischung. Die Headline-Mechanik spricht die leistungsorientierte Zielgruppe direkt an: Weniger ist mehr.
PEOPLE-MOTIVE
Die People-Motive betonen Leistung und Sport: echte Menschen in voller Konzentration. Dramatische Posen verleihen Plakativität, eingefangene Momente Authentizität.
CASES
THE
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